CMF: The NEW 'Budget' Sub-Brand from Nothing?

Since its inception, the brand Nothing, created in October 2020 by Carl Pei, who as we know was co-founder of OnePlus, has had a very clear focus on the quality of its products and innovation.

It is extremely interesting to see how the brand has evolved and how it has grown in such a short time, and in just 4 years they have carved out a small niche in the smartphone and wearables market.

This is thanks to its great and innovative design with an industrial touch and a build quality that leaves no one indifferent. Coupled with that, its product catalog has a cost that is not at all expensive; in fact, some have said that their brand is the 'Apple of the poor'.

But now the brand has decided to go a step further with the sub-brand called CMF.

What is CMF?

CMF is the sub-brand of Nothing and focuses on more affordable products, but without losing the quality and innovation that characterizes Nothing.

This in itself is already a surprise since the brand has been characterized by having quality products at an affordable price, but now with CMF the products will be even more accessible.

What products does CMF have?

At the moment CMF has a somewhat small catalog but its most interesting products are:

CMF PHONE 1: A smartphone with a design inspired by the Nothing Phone 1 but with a more accessible price and with more striking colors, departing from the classic black and white colors of Nothing.

BUDS PRO: Headphones with a very good design and visibly good build quality.

BUDS PRO 2: The next generation of BUDS PRO with improvements over the CMF PHONE 1, in addition to implementing LDAC technology.

WATCH PRO: A smartwatch with a rectangular design that is quite reminiscent of the Apple Watch.

WATCH PRO 2: The next generation of WATCH PRO with a circular design and the promise of being more resistant.

Conclusion

In short, we may be facing a great competitor against brands like Xiaomi or Realme, but adding the classic industrial design touch of the Nothing brand.